Vision: A world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife and natural resources.
Mission: Through inspirational experiences and science based education the SEA LIFE Trust is empowering tomorrow’s leaders to drive positive change to respect, conserve, and sustainably manage our precious aquatic habitats, wildlife and natural resources. Core Values – collaborative, respectful, transparent, sustainable, science-based.
While we're a business that's all about fun, we take our responsibilities very seriously – whether it's to our guests, our employees, the incredible creatures in our care, or the environments and communities in which we operate.
Centrally, our activities are focused on our own charity, Merlin's Magic Wand and our work in animal conservation and welfare. Additionally, each attraction works within its local community, strengthening local ties and developing meaningful community relationships.
We’ve also made great strides in identifying ways to cut our carbon footprint, to improve our water consumption and recycling efforts, and to agree ethical terms and conditions with all of our suppliers.
Furthermore, the core SEA LIFE conservation mission of Breed, Rescue, Protect is supported by every SEA LIFE attraction in Australia and New Zealand. This complements the SEA LIFE Trust, which has long been established here in the Australasia region, having previously been called the Sydney Aquarium Conservation Fund (SACF).